“Self must stand aside”

Mark Edmundson, author of Self and Soul: A Defense of Ideals, on “Why We Need to Resurrect Our Souls”:

At a certain point it will again become clear to young people that they have a choice in what they make of their lives. There are ideals of the soul and there are desires of the self, and young people will once again have the chance to decide which they will pursue. They may come again to understand that self at its best is a protection for the life of soul, and when the moment comes for soul to exert itself, self must stand aside.

Agreed. But an open question: What elements of contemporary culture support such a way?